← Back to Change Mechanics The Team
/ The People Behind the Rooms

A small operating team running outsized mandates.

Change Mechanics runs lean by design. A four‑person leadership team, a tight operating crew across research, design, and digital, and a 1,000‑strong network of mentors, judges, and consultants on call across cohorts.

/ 01 · Leadership

The four
at the centre.

S
Sayyed Ahmad Masud
Founder & Director

Project Director, NIC Islamabad. Managing Director, Channel 7 Communications. Regional Director Pakistan, Founder Institute. A serial entrepreneur, adjunct faculty, and behaviour‑change specialist with 14+ years building Pakistan’s startup ecosystem.

Strategy · Mentorship · Govt. relations
U
Umayr Masud
Chief Operating Officer

Strategic leader overseeing digital media, web design, digital projects, and operational management across all Change Mechanics initiatives — the connective tissue between programmes, partners, and platforms.

Digital · Web · Operations
M
Mehar Alam
Head of Projects

Communications and project management professional specialising in stakeholder liaison and policy advocacy across government and private sector. Runs cross‑programme delivery, donor reporting, and chamber outreach.

Project mgmt · Policy advocacy · Comms
B
Baber Mushtaq
Chief Marketing Officer

Leads brand, marketing, and external communications across Change Mechanics’ programmes — the voice of WECON, League of Launchers, Startup.pk, and the firm’s policy work. Translates the work into the rooms it needs to reach.

Brand · Marketing · Comms
/ 02 · Operating Team

Research, design, digital.

A
Alina Atta
Research & Content Strategist

Builds the research foundation behind Change Mechanics’ programmes and policy work — from cohort data and trend analysis to the long‑form content that translates the work into language stakeholders can act on.

Research · Content · Strategy
R
Rameesha Numan
Creative Media Designer

Visual lead across WECON, League of Launchers, Startup.pk, and Change Mechanics’ programme suite. Owns the brand identity systems, social design, and event collateral that make the work look as serious as it is.

Design · Brand · Visual
M
Mahnoor Chughtai
Digital Media Marketing Associate

Drives digital reach across Change Mechanics’ channels — campaign execution, content scheduling, community engagement, and the day‑to‑day rhythm that keeps the firm’s programmes visible to founders, partners, and the wider ecosystem.

Digital · Marketing · Social

Plus a 1,000‑strong network of mentors, judges, and consultants on call across cohorts.

Operators, founders, and policy specialists who’ve been through the rooms we run — pulled in case‑by‑case for cohort mentorship, sponsor briefs, and programme delivery.